House of Skip

Thursday, June 21, 2012


A while ago, I learned of a guy making t-shirts and stickers with the phrase Eat More Kale on them and I was like "wow, I love kale, I need those!". And upon going through the process of finding Robert Muller Moore's website I found out more about him and learned some shocking stuff that he is going through.

If you live in an area where the fast food chain, Chik-Fil-A exists you may be familiar with their slogan and signs (including a cow) that read, "Eat Mor Chikin". So, they have been fighting to keep Robert from using the phrase Eat More Kale as they believe it is too similar to their slogan.

I support the Eat More Kale website, I'm a fan on facebook and I try to follow the story as best I can. Recently, I saw another blogger share a post about this struggle, including the Letter of Protest (see end of this post for reference) that Chik-Fil-A submitted, as I began to read it, I became very annoyed. Chik-Fil-A claims that because they believe the phrases are too similar that "consumers who encounter Eat More Kale will be confused". They believe that the American public is too stupid to realize that Kale and Chicken are too different things. They further argue that consumers will think they have expanded what they offer to include Kale (oh the horrors!) or that the products made by Robert Muller Moore will be assumed to be made by Chik-Fil-A because of the similar phrasing.

Ok, here's my attempt to clarify this:
Photo A
Photo A is of _____________

Photo B
Photo B is of _____________

If you answered that A is a photo of Chickens and B is a photo of Kale then you are correct. And are smarter than Chik-Fil-A, who doesn't even spell the word Chicken correctly in their slogan, thinks you are. So, just to make sure we are clear I'll also show you exhibits of the products in different states.

 This is a cooked chicken:                                                       This is kale picked and ready to be used:


This is chicken as you might see it at Chik-Fil-A:
This is Kale as you might see it at my house:
And yet, even though many of us know the difference between Chicken (even when it is spelled Chikin) and Kale, the United States Patent and Trademark Office has decided that Eat More Kale is likely to cause consumer confusion. 

Even the Government thinks the average consumer can't tell that these two items come from different sources.

I think this is insane. First of all stop eating at Chik-Fil-A, it is fast food and is making America unhealthy, second they insult the intelligence of our population and encourage misspelling to our youth with their Eat Mor Chikin slogan, I'd like to sue them for that! Second, Robert Muller Moore making t-shirts, stickers, and other products is aimed at encouraging a HEALTHY lifestyle, why is that frowned upon and being punished? After all, the creation of this slogan came from someone asking Robert to make such a shirt because of how much they love kale.

I beg you America, EAT MORE KALE. And yes, Eat More Chicken, but not from Chik-Fil-A, buy free range, vegetarian fed chicken products and stop eating fast food. If not for your health than at least because they have insulted your intelligence.

Ok, I'm done. This rant has been approved by The House of Skip. Thank you that will be all.

Visit this blog to see the link to the Letter of Protest and more facts around the case:

Follow this link to read the United States Patent and Trademark Office's response:


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